How We Strengthen Voices, Communities, and Mission
Inspiring a world where great preaching puts faith into action.
Our Theory of Change
Using media to Inspire a world where great preaching puts faith into real world Action.
OUR SHARED CONCERN
Across the United States, there is a measurable decline in preaching that is relevant, inspiring, and socially impactful.
Many faith communities experience a disconnect between faith and lived action, contributing to disengagement in both church life and broader social involvement. There is limited access, especially public and digital access, to the most effective, spiritually rich, and socially engaged preachers who can model transformative leadership and faith in action.
Many churches, parishes, and ministries also struggle to effectively leverage digital media, storytelling, audience insights, and other formation support services that can deepen faith, amplify the Gospel message, expand access, and reconnect those on the margins—the spiritually curious, the disenchanted, the lost, and the forgotten.
OUR COLLECTIVE VISION
We envision a world where access to compelling Christian preaching renews spiritual vitality, fosters social transformation, and catalyzes faith-driven action in communities.
Our Long-Term Outcomes
✔ A renewed generation of Christian leaders, preachers, teachers, ministers and laity equipped with digital assets , skills, resources and imagination to preach meaningfully and prophetically.
✔ Increased public access to a community of exemplary preaching that fosters authentic connection, a sense of belonging, inspires spiritual depth, compassion, justice, and service."
✔ Advanced use of media tools and metrics that promote a greater connection between faith and action across congregations, especially among younger and more diverse audiences.
✔ Broader cultural recognition of preaching as a transformative force in civic life and moral leadership, particularly within hard to reach communities and populations.
Pathways of Change
MEDIA LITERACY & TRAINING
Sunday to Sunday serves as a trusted digital media partner for those called to proclaim the Gospel. We help digital missionaries, clergy, educators, and ministry leaders strengthen their voice, expand their reach, and maximize their impact.
Goal: Develop a national ecosystem that aggregates and improves the quality of preaching through access to digital media resources and coaching.
Activities:
✔ Identify and amplify ‘new voices’ within the Christian digital missionary environment and support those missions that could be improved or scaled if they had access to media tools and guidance
✔ Create programs for faith-based creators and missions that could expand the diversity of online and real world resources and offerings to increase their impact depth and numbers.
✔ Offer workshops and coaching for clergy, laity, youth ministers, and deacons.
✔ Build an accessible online training hub for continuing education in preaching.
CONTENT CREATION
Through its Emmy-award winning video production, national podcasts, celebrated live retreats and on demand programming, Sunday to Sunday tells impactful stories that are entertaining, informative, transformative, and that increase public access to the most effective and inspiring preachers in the world. By identifying, supporting, and amplifying exceptional voices, Sunday to Sunday helps expand access to inspiring preaching, compelling storytelling, and faith-filled leadership that moves people from inspiration to action.
Goal: Increase cultural reach and spiritual resonance through powerful media. Development of infrastructure and resources designed to assist emerging voices to inspire and activate faith formation in others.
Activities:
✔ Produce Emmy-winning documentaries and video profiles of inspiring preachers.
✔ Distribute content via podcast, streaming, and national television.
✔ Create spiritually grounded stories that showcase preaching as a catalyst for action.
✔ Create compelling social media campaigns that connect and strengthen outreach
✔ Develop brand identity and amplify emerging and underrepresented voices, including women, youth, and diverse communities.
ACCESS & DISTRIBUTION
Through national broadcast, streaming, podcasting, and digital platforms, Sunday to Sunday has reached more than 15 million Christians across North America. Sunday to Sunday Productions’ development of the CALLED program infrastructure increases exposure of and access to professional level digital media tools, marketing and distribution expertise that can amplify the reach and impact of preaching, including multilingual programs that can be found in faith and secular distribution by positioning acts of faith as human-interest stories.
Goal: Bring high-quality preaching and training resources to millions through advanced digital distribution and analytics.
Activities:
✔ Leverage existing exposure to 15M+ Christians via broadcast and digital channels.
✔ Develop a sustainable model for scaling media and curriculum access for digital missionaries and innovative preachers.
✔ Build strategic partnerships with church networks and faith-based media.
✔ Expand multilingual and regional accessibility to diverse and hard to reach audiences.
OTHER FORMATION SUPPORT SERVICES
Sunday to Sunday serves as a full-service ministry partner for churches, parishes, dioceses, universities and other faith-based organizations seeking to deepen their formation infrastructure and expand their mission reach. Beyond media training, content creation, and distribution, Sunday to Sunday offers a suite of tailored formation support services designed to meet ministry partners where they are and walk alongside them as their capacity and vision grow.
Goal: Strengthen the operational, financial and formational infrastructure of ministry partners so that faith communities can move from inspiration to sustained, measurable action.
Activities:
✔ Design and launch activation pilots that bring preaching formation and pastoral resources into local communities in a structured, repeatable way.
✔ Build donor engagement and impact storytelling platforms that translate ministry activity into compelling cases for support, including giving levels, human stories and measurable outcomes.
✔ Pursue joint grant development with aligned ministry partners, combining Sunday to Sunday's media and storytelling expertise with partners' subject-matter credibility and ecclesial reach.
Key Assumptions
Preaching is still a central, catalytic form of faith formation and community influence. Christianity has been founded on preaching since St Paul.
Quality informed preaching can be amplified and scaled through effective training, mentoring, and media literacy. Proper training results in authentic connection.
Inspirational preaching has a measurable influence on social engagement, especially among younger audiences. Inspiring and activating local action.
Public and digital access to transformative preaching is essential for increasing its reach and cultural relevance. The Church must move with the way the world communicates.
Evidence of Impact
Emmy Award for original content demonstrating creative and professional excellence.
Successful audience reach (15M+) confirming public hunger for spiritually rich content.
$1.25M foundational grant from Lilly Endowment affirming credibility, relevance, and potential.
Strategic partnership with The Passionists, an order with a 300-year tradition of prayerful, socially engaged ministry in the world.
The successful build and launch of CALLED to Preach as a digital missionary media infrastructure platform that raises voices and real-world cohorts that bridge digital and real world encounters through hundreds of thousands of impressions, coast-to-coast irl seminars, retreats, online events, diverse podcasts, a vibrant app community and professionally produced video series.
Impact Statement
We believe the future of evangelization belongs not only to those who preach from pulpits, but also to those who communicate through stories, relationships, digital platforms, and authentic witness. Our role is to help these voices flourish by providing the formation, tools, guidance, and support needed to create meaningful encounters between hearts.