Case Study: Dr. Fr Roy Piera SJ
An Overachiever Priest
Fr. Roy Pereira is a Jesuit priest, a doctor of neuropsychology and an accomplished teacher and author on the fascinating intersection of faith and the mind. He also is an accomplished pianist, something that he blends into his homilies and popular parish retreats and talks. On top of this, Fr Roy is often travelling between the U.S. and India and more recently Korea.
Not surprisingly, Fr Roy is struggling with his ability to connect his life’s work with the sheep he seeks to feed. What made him an ideal candidate for our support? 1) Between authoring books, teaching courses and trying his hand at social media Fr Roy has the desire and commitment to do what it takes to create connection online and in real life; 2) Fr Roy has a very clear and defined message with great appeal. Interest in the mind and faith is popular and his charismatic approach that includes music reaches audiences; 3) his books are written for everyone and designed to meet people where they are in their stressful and sometimes overwhelming lives. The books include QR’s so you can enjoy meditations as video supportive community.
The Media Hug Strategy:
Connect Fr Roy’s existing work and create a strategy that creates frequency and cadence that builds affinity.
Video Produced his parish retreat professionally so they can be used as digital tools while he travels the globe.
Work with his hectic schedule to produce small podcasts and publish newsletter articles
Build audience with a call to action to buy his books, build social media following
Manage CRM for his book sales and schedule live events when he is in USA or international.
“(Digital media) is not simply a matter of generating content, but of creating an encounter between hearts...this will entail seeking out those who suffer and need to know the Lord, so that they may heal their wounds, get back on their feet and find meaning in their lives.”
