Case Study: Writer Tom Keevey
Gentle Lion
Tom Keevey is a lay Catholic with a gift of the pen. For years he has written on the intersection of God’s creation and finding God in nature, and each other. Now in his retirement, he is restless to give larger wings to his words. We are there to build those wings and make sure he soars. Why Tom is a great CALLED candidate: 1) Years of writings and inspired thoughts that provide us with a deep content catalogue to work from. 2) Written words have a very large following when sent to parishes looking for content, online magazines seeking a guest writer, email newsletters and even Reddit, Medium, Substack and other popular long read outlets. 3) Tom’s writings build an attentive heart gently and beautifully opening up the reader to wanting more of these things that make our heart rest in the Lord.
The Media Hug Strategy:
Review and strategize how Tom’s body of writings can be delivered to an audience broad and local.
Provide distribution service and create network opportunities for Tom’s works to be published in Catholic and secular platforms.
All-boats-rise-with the tide strategy: While Tom’s works may not alone lift, when within the CALLED ecosystem, they can be found alongside other content creator content creating an aggregated collaboration environment that grows audience organically. ie. someone read’s Tom’s article in a parish bulletin and finds CALLED and all its content offerings.
Consider metatagging and creating collections of Tom’s work for publishing digital and physical book products.
“(Digital media) is not simply a matter of generating content, but of creating an encounter between hearts...this will entail seeking out those who suffer and need to know the Lord, so that they may heal their wounds, get back on their feet and find meaning in their lives.”
